A proposal for the global fashion industry
Reset the Fashion Calander
- The fashion industry should combine men’s and women’s fashion weeks right before collections hit the stores, so we can have longer full-price sell-through periods.
- The fashion industry should synchronised next season buying periods with current season presentations to cut back on travel.
Reimagine Fashion Shows
- The fashion industry should change the format of fashion shows, so they can be designed to create awareness and desire for customer instead of celebrities and influencers.
- The fashion industry should give designers freedom to reimagine their fashion presentations, so they can think of their own way to engage their customers and the media titles they follow.