A proposal for the global fashion industry

#REWIRINGFASHION

Reset the Fashion Calander

  • The fashion industry should combine men’s and women’s fashion weeks right before collections hit the stores, so we can have longer full-price sell-through periods.
  • The fashion industry should synchronised next season buying periods with current season presentations to cut back on travel.

Reimagine Fashion Shows

  • The fashion industry should change the format of fashion shows, so they can be designed to create awareness and desire for customer instead of celebrities and influencers.
  • The fashion industry should give designers freedom to reimagine their fashion presentations, so they can think of their own way to engage their customers and the media titles they follow.

we joined #rewiringfashion

together with 2.037 other brands
Do you want to know more about the proposal? Go to: www.rewiringfashion.org