Our mission

Sustainability meets fashion

For us, good working conditions and the lowest possible ecological footprint are not a trend, but a conviction and an obligation. It is the reason why we started our brand, and what still drives us everyday. Our pursuit is to create timeless collections that outlast seasonal trends and that are suitable for any occasion. Items that you'll love for a lifetime.

Sustainability meets fashion

For us, good working conditions and the lowest possible ecological footprint are not a trend, but a conviction and an obligation. It is the reason why we started our brand, and what still drives us everyday. Our pursuit is to create timeless collections that outlast seasonal trends and that are suitable for any occasion. Items that you'll love for a lifetime.

Meet our founder & designer

Audrey Nuchelmans

”We believe in freedom. Living life with a free and open mind and with respect for people and nature. We want to change the fashion world by bringing more beauty, fairness and consciousness to it.”

Meet our founder & designer

Audrey Nuchelmans

”We believe in freedom. Living life with a free and open mind and with respect for people and nature. We want to change the fashion world by bringing more beauty, fairness and consciousness to it.”

Our goals

Sustainability is an ongoing process of improvement. We fix a sustainability goal each year and we partner up with our suppliers to research and develop innovative and less harmful fabrics and materials. We use as much recycled materials as possible, as this leaves natural resources intact. All other used materials are highly sustainable and biodegradable, so they can return back to nature without a trace.

Percentage of recycled materials in our collections:

Want to know more about our sustainability journey? Visit our sustainability page!

Our goals

Sustainability is an ongoing process of improvement. We fix a sustainability goal each year and we partner up with our suppliers to research and develop innovative and less harmful fabrics and materials. We use as much recycled materials as possible, as this leaves natural resources intact. All other used materials are highly sustainable and biodegradable, so they can return back to nature without a trace.

Percentage of recycled materials in our collections:

Want to know more about our sustainability journey? Visit our sustainability page!