Fabric & care

We put a lot of effort and time in finding the right sustainable materials for our collections. In short, every item should be highly comfortable to wear, but it should also be made from materials that do not harm our planet. But sustainability goes beyond design and materials.

You as consumer play an enormous role in the circular economy too! Taking good care of your clothes, repairing items if broken and giving items a second life are all things you can implement that benefit our planet. As a result, items last longer than one season and we will reduce the use of raw materials and waste. Read more about how to treat your clothes with love to enjoy them to the fullest.

Organic & recycled cotton

How to treat it right: Organic cotton can be washed at 30 or 40 degrees. No stains? Wash in cold water to minimize environmental impact, as most energy is used in heating the water.

Cotton is strong, breathable, and comfortable, making it popular in clothing. However, conventional cotton production uses harmful pesticides and toxins and consumes a lot of water—almost 20,000 liters per kilogram.

We use only organic and recycled cotton to reduce raw material use and protect farmers, workers, ecosystems, and you, the consumer.

EcoVero Viscose & Tencel

How to treat it right: Wash EcoVero Viscose and Tencel at a maximum of 30 degrees and avoid using a tumble dryer to prevent shrinkage.

Viscose is popular for its strength, softness, and shine, but conventional production uses harmful chemicals and wood from endangered forests. To address these issues, we use sustainable EcoVero Viscose and Tencel from certified renewable sources (FSC or PEFC).

This practice protects forests for future generations. Our production process reuses materials, uses 100% chlorine-free bleaching, and reduces CO2 emissions, water, and energy consumption.

Responsible wool & recycled wool

How to treat it right: Wool's self-cleaning properties mean it needs less frequent washing. Wool releases a bacteria-inhibiting substance when exposed to moisture, so hanging your woolen item outside in damp weather often suffices. When washing, use a special wool program at a maximum of 30 degrees, and avoid mixing with other clothing that could cause damage.
Wool can stretch when wet, so lay garments flat to dry.

Our ultra-soft, breathable wool regulates temperature and is sourced responsibly from recycled and animal-friendly sources, ensuring the welfare of sheep and goats while minimizing environmental impact.

Recycled materials & Circularity

We are committed to incorporating recycled materials into our collections more than ever before, reducing waste and conserving natural resources. For instance, our buttons and zippers are crafted from recycled steel, and we frequently use recycled cotton, wool, and polyamide in our fabrics.

Our goal is to achieve a fully circular approach. Whenever possible, we reuse fabrics, believing that nothing reusable should be discarded. We are dedicated to eliminating waste. Through our #EndlessElements initiative, we transform your old garments into stunningly new pieces, embodying our commitment to sustainability.

Our certifications

Because many names, such as 'ecological' or 'organic' are not protected and are free for everyone to use, we attach great importance to third-party certificates. This way you are always assured that your favorite piece of clothing is made from sustainable materials and therefor, safe to wear while it contributes to a better world.